Full sample report · fictional brand

Complete analysis example — Nordwell Home

Nothing is hidden here. This is every section of the paid report, in order, with real formatting and fictional data for a made-up brand — so you know exactly what lands in your account after you pay.

Website: nordwellhome.com
Market: United States
Vertical: Home & wellness / premium sleep products
Goal: Scale affiliate revenue with profitable new-customer acquisition

What is inside

01Company & offer analysis
02Customer Twin
03100,000-mindset crowd evaluation
04AI search demand (ChatGPT & co.)
05Dayparting — when they are online
06Ranked placements & exclude logic
07Warm-up domain list
08Influencers, YouTube, TikTok, podcasts, social shops & CTV
09Competitor recon & competitor domain list
10Affiliate network evaluation & recommendation

Section 1

Company & offer analysis

Your site and product pages read the way a media buyer reads them: positioning, price band, proof, USPs, objections and the commercials an affiliate program needs.

Positioning

Premium, design-led sleep systems sold direct. Sits between mass DTC (Casper) and luxury bedding (Parachute) — quality story, mid-premium price.

Price band

$89 (bedding) – $1,890 (mattress systems), AOV $248

Proof points found on site: OEKO-TEX certified · 100-night trial · 4.8★ / 6,200 reviews · Free US shipping

Unique selling points

→Temperature-regulating natural fill — the only real differentiator competitors do not own
→Made-to-order in Portugal, 3-week lead time framed as craft, not delay
→Sleep-guide content library already ranks for long-tail sleep questions

"Too expensive for bedding"

Cost-per-night math + 100-night trial in the affiliate creative brief

"Never heard of the brand"

Lead with third-party proof (Wirecutter-class editorial) before price

"Will it actually sleep cooler?"

Creator demos with thermal footage outperform static reviews 3.1×

Recommended commission

12% (new) / 6% (returning)

Cookie window

30 days

Target CPA

≤ $62

Break-even ROAS

1.72

What you do with it — Paste the USP and objection lines straight into your partner brief and creative brief — publishers and creators convert on these, not on your homepage copy.

Section 2

Customer Twin

Who actually buys — demographics, income, life stage, device and decision window, each with a confidence level.

Age

High confidence

32–48

Gender split

Medium confidence

64% female / 36% male

Household income

High confidence

$85k–$150k

Life stage

High confidence

Homeowners, 1–2 kids, dual income

Mindset

High confidence

Quality-over-price, research-driven, ritual-oriented

Trigger

Medium confidence

Move, renovation, poor sleep after a life change

Device

High confidence

72% mobile browse / 51% desktop checkout

Decision window

Medium confidence

11–19 days from first touch to purchase

What you do with it — Set your targeting floors with it — age, income and device split decide which networks and creators can even reach this buyer profitably.

Section 3

100,000-mindset crowd evaluation

A scaled cross-section of the target country's adult population is released onto your offer. Gold dots react, grey dots do not.

Crowd simulated

100,000

Reacting mindsets

55% · 55,000 people

Projected US buyers

≈ 1.94M addressable adults

The Sleep Optimizer

14% of crowd · 93 match

Tracks recovery, buys after long-form reviews and data.

The Nesting Parent

11% of crowd · 88 match

Upgrades the home after a birth or a move.

The Design Buyer

9% of crowd · 81 match

Buys visually — Pinterest, Instagram, social shops.

The Deal Validator

13% of crowd · 62 match

Converts on coupon/cashback partners at the last click.

The Gifting Buyer

8% of crowd · 60 match

Peaks Nov–Dec, driven by CTV and podcast reads.

Competitor loyalists

12% of crowd · 34 match

Already sleeping on a rival brand, low switch intent.

Casual browsers

16% of crowd · 21 match

Look, save, rarely convert.

Out of market

17% of crowd · 6 match

No need, no budget, no intent.

What you do with it — Split your budget by these shares instead of guessing — the top three mindsets carry the volume, the bottom three are where most brands quietly burn their spend.

Section 4

What buyers ask ChatGPT & AI search

What buyers type into ChatGPT, Perplexity, Gemini and Google AI Overviews before they ever reach a product page — plus whether the brand is currently named in the answer.

Answer share of voice

18%

Prompts where you are cited

2 of 6

Top-cited rival

Casper (61%)

Fastest win

Reddit + Sleep Foundation placements

“best cooling mattress for hot sleepers 2026”

AI answer cites: Wirecutter, Sleep Foundation, Reddit

27,400/moNot cited

“is a natural latex mattress worth the money”

AI answer cites: Sleep Foundation, Casper blog

9,900/moNot cited

“what duvet fill keeps you cool at night”

AI answer cites: Nordwell sleep guide, Good Housekeeping

8,100/moYou are cited

“alternatives to Casper that are less firm”

AI answer cites: Casper, Brooklinen, Reddit

6,600/moNot cited

“OEKO-TEX bedding brands I can trust”

AI answer cites: Nordwell, Coyuchi

4,400/moYou are cited

“best bedding gift for new parents”

AI answer cites: Real Simple, Amazon lists

3,600/moNot cited

What you do with it — AI answers are sourced from a handful of trusted domains. Buying placements on the 12 domains most cited for your category is the fastest route into the answer — the report lists them with the exact prompt each one wins.

Section 5

Dayparting — when your customers are online

Hour-by-hour activity per channel type, so budget and creator posts land right before the peak.

Websites / display8 PM–11 PMMon–Thu strongest, Sunday evening spikeBaseline

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Display and content consumption peaks in the evening; the morning slot delivers cheaper reach with high attention. Peak: 9 PM.

9–11 AM work start1 PM lunch break8–11 PM couch time

Influencers7 PM–10 PMTue–Thu and Sunday eveningBaseline

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Creator content is consumed in short breaks and after dinner — post/boost 30–60 min before the peak. Peak: 8 PM.

12–1 PM scroll break7–10 PM prime scroll

Podcasts7 AM–10 AMMon–Fri, Wednesday strongestBaseline

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Listened to while doing something else — host-read spots early in the episode work best. Peak: 8 AM.

Morning commuteLunch breakEvening workout

CTV / streaming8 PM–11 PMThu–SunBaseline

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Connected TV lives in primetime — highest completion rate, but also the highest CPM. Peak: 9 PM.

8–10 PM primetimeWeekend afternoons

What you do with it — Front-load 60% of budget into 8–11 PM (web + influencer), keep mornings for cheap high-attention reach, and run CTV Thu–Sun only.

Section 6

Ranked placements (1,000+ in the full list)

Every domain scored on audience fit, traffic quality and fraud risk — with an exclude list for the rest.

Domain	Category	Fit	Traffic quality	Fraud risk
wirecutter.com	Reviews	96	94	Low
goodhousekeeping.com	Editorial	93	91	Low
sleepfoundation.org	Health authority	92	89	Low
reddit.com/r/Mattress	Community	89	82	Medium
realsimple.com	Lifestyle	86	88	Low
apartmenttherapy.com	Interior	84	85	Low
thespruce.com	Home how-to	83	87	Low
architecturaldigest.com	Design	80	90	Low
verywellhealth.com	Health	78	86	Low
slickdeals.net	Deals	71	63	Elevated

slickdeals.net is shown as an example of a placement the report flags: high volume, but coupon-driven traffic with low incrementality — recommended as exclude for prospecting budgets.

What you do with it — Upload the top list as your allow-list and the flagged list as your exclude-list on day one — that alone usually removes the largest chunk of wasted spend.

Section 7

Warm-up domain list (999 domains)

The fixed high-reach inventory used to warm a new campaign, collect clean data fast and build a baseline before the precision list takes over.

msn.comyahoo.comweather.comheraldweekly.cominvesting.comfoodisinthehouse.com12up.comespn.comfactinate.comusatoday.comclaireandjamie.commotorsearches.comcnn.comthespun.comaubtu.bizscreenrant.comthe-sun.comobsev.combuzzfeed.comessentiallysports.comfoxnews.comnewsroomlabs.comcarsandyachts.comdailydot.comkueez.comnytimes.comtheecofeed.comrelativelyinteresting.comlastnighton.comcbssports.compeople.comnewsweek.comshowsnob.comhometalk.comwhiskeyriff.comdailybee.comthedaddest.comdomesticatedcompanion.comdrivepedia.compupperish.comcbsnews.comworldtravelling.comsi.comdailytimewaste.comsportskeeda.comheavy.comnypost.comsciencesensei.combritannica.comrealtor.comreuters.compupabc.combusinessinsider.commoneymade.comnews.yahoo.comredshirtsalwaysdie.comfinance.yahoo.comkardashiandish.comtravelerdreams.comhomeaddict.io

Showing 60 of 999. The paid report ships the complete list as a print-ready PDF and as a copy-paste block for your network's placement upload.

What you do with it — Run week one on the warm-up list to generate volume and conversion signal, then cut to the ranked list in Section 6 once you have 50+ conversions.

Section 8

Influencers, YouTube, TikTok, podcasts, social shops & CTV

Every human channel your buyers actually watch and listen to, matched to the mindset split — with the format that works on each.

Instagram influencers

Sleep-science authority accounts (Instagram)

93%

Instagram · sample data

Nightly routine content, sleep-authority voice

Home-organisation creators (Instagram, 100K–500K)

87%

Instagram · sample data

Interior + wellness crossover

Interior-design creators (Instagram, mid-tier)

84%

Instagram · sample data

Design-led bedroom content

YouTube channels

Category review channels (YouTube, explainer format)

91%

YouTube · sample data

Head-to-head reviews rank in AI answers

Independent mattress-review channels (YouTube)

85%

YouTube · sample data

Category reviews, high watch time

Home & living editorial channels (YouTube)

82%

YouTube · sample data

Explainer format, strong 35–50 skew

TikTok creators

TikTok — #SleepTok creator pool

89%

TikTok · sample data

Cooling demos, thermal-cam format

TikTok — #HomeReset creator pool

83%

TikTok · sample data

Bed-refresh trend, Shop-enabled

TikTok — dad-humor home creators

78%

TikTok · sample data

Humor angle, reaches male 30–45

Podcasts

Health & performance podcasts (host-read inventory)

86%

Podcast · sample data

Host-read, 30s pre-roll available

Health & recovery shows via Acast

81%

Podcast network · sample data

Premium CPM, best for Sleep Optimizer

Parenting & family podcasts

76%

Podcast · sample data

Hits Nesting Parent directly

Social channels & communities

Pinterest — bedroom refresh boards

90%

Pinterest · sample data

Highest assisted-conversion channel

r/Mattress & r/SleepApnea

84%

Reddit · sample data

Competitor recon & competitor domain list

Who fights for the same buyer, what they spend, where their ads actually run — and which of those domains you are missing.

Casper

78% share of voice · $1.8M/qtr est.

Active on: CJ · Wirecutter · YouTube pre-roll · Gap: Weak on podcast & CTV

Brooklinen

54% share of voice · $920K/qtr est.

Active on: Impact · Meta · podcast reads · Gap: No community placements

Parachute

31% share of voice · $480K/qtr est.

Active on: Rakuten · display retargeting · Gap: No creator program

Domains competitors are most likely found on

Domain	Who runs there	Type	Your status
wirecutter.com	Casper, Brooklinen	Review	Not present
sleepopolis.com	Casper, Parachute	Review	Not present
mattressclarity.com	Casper	Review	Not present
nytimes.com	Brooklinen	Editorial	Not present
cnn.com/underscored	Casper, Brooklinen	Commerce editorial	Not present
buzzfeed.com	Brooklinen	Listicle	Not present
rakuten.com	Parachute	Cashback	Present
joinhoney.com (PayPal)	All three	Coupon	Present
youtube.com (pre-roll)	Casper	Video	Not present
sleepfoundation.org	Casper	Authority	Not present
apartmenttherapy.com	Parachute	Interior	Not present
reddit.com/r/Mattress	None	Community	Open gap

What you do with it — Attack the “Open gap” rows first — that is demand nobody is buying yet — then match them where their spend is thin, never where they dominate.

Section 10

Affiliate network evaluation

Every relevant network and video-ad partner scored for your vertical and market — with the trade-offs spelled out.

Impact

94% fit

Strengths: Creator + social-shop partnerships, flexible commissioning, strong US mid-market publishers

Watch out: Higher platform fee, needs hands-on partner management

CJ Affiliate

89% fit

Strengths: Premium editorial publishers (Wirecutter-class), reliable tracking, deep US reach

Watch out: Content publishers demand placement fees on top of CPA

Partnerize

84% fit

Strengths: Strong for premium DTC brands, granular commissioning, good publisher vetting

Watch out: Enterprise onboarding, less useful below $1M program revenue

Awin / ShareASale

81% fit

Strengths: Huge long-tail publisher base, low entry cost, good for testing

Watch out: Coupon-heavy traffic mix needs strict exclude lists

Rakuten Advertising

72% fit

Strengths: Enterprise retail partners, loyalty and cashback scale

Watch out: Mostly last-click, weak incremental value for your mix

FlexOffers

62% fit

Strengths: Large aggregated publisher supply, fast to switch on for testing

Watch out: Sub-affiliate traffic needs strict quality and exclude rules

Next to affiliate — video ads by SMAVIDA

Bring your brand on any social or CTV channel with video ads

Video ad production — free

Affiliate networks pay for the last click. Video is what creates the demand in the first place. SMAVIDA runs that side for you: your brand placed in video ads across social channels and connected TV — and SMAVIDA takes care of creating the creatives and running the campaign end to end, so you do not need an agency, an editor or a media buyer. The video ad itself is produced for free; you only pay for the media you run.

Free creative production (6s / 15s / 30s cuts)
Placement on social channels + CTV networks
Campaign setup, running and optimisation handled

Recommended pairing: run your best-fit affiliate network for conversion, SMAVIDA video ads — creative on the house — for the channels and dayparts where your buyers actually watch.

Recommendation

Start on Impact, add CJ in month two, book CTV directly. Demand is creator- and design-driven (Design Buyer + Nesting Parent), which Impact serves better than any classic CPA network — it handles creator, social-shop and podcast deals in one contract. CJ comes second because the two highest-fit placements (wirecutter.com, goodhousekeeping.com) sit in its premium publisher base, but those deals need media budget, not just a CPA. Awin/ShareASale is a cheap long-tail test with a strict exclude list; Rakuten and Amazon are skipped for now — they mostly rebuy clicks you already own. The CTV and pre-roll gap all three competitors leave open is best covered with SMAVIDA video ads at exactly the evening peak from Section 5.

Want this for your own product?

Run the free mini analysis first — you keep the persona and the top placements. Everything above, including the PDF exports, competitor annex and full domain lists, is a one-time $29.99.

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